MINE 77 was born as an outlet for company founder Jake Burton Carpenter’s creative expression and as a way for him to return to product and creative design. The line serves as a counter-balance to the evolution and direction of the broader Burton line. The best-in-class assortment represents the pinnacle blend of performance and zeitgeist; and as a guiding collection for the rest of the Burton line.
In my role I acted as Creative Director, working alongside Jake, C.C.O Greg Dacyshyn and Jake’s son Timi, I collaborated in guiding the collection from concept to completion for 6+ seasons.
MINE 77
Skills
Creative & Design Direction, Merchandising planning/positioning, Fit and Fabric Direction, Color/Print/ Graphic Direction
Summary
