Inspired by the rich history of the American space program, the 2018 U.S. Snowboard Team uniform is both innovative in function and retro-futuristic in design. Paying homage to the spirit of the program, the uniforms also featured hand-drawn patches depicting the American flag and 'USA' in a bespoke space-age font.
Working alongside a core team we brought these competition-only styles to life on the global stage with progressive styles, materializations and graphics.
U.S. Snowboard Team
Uniforms for 2018
PyeongChang Olympics
Summary
Skills
Design Direction, Graphic and Trim Direction
Utilizing best-in-class performance fabrics blended with a retro, hand-touched graphic feel, outerwear and layering kits provided the means to an end for the worlds most elite athletes to stand sideways.
CONCEPT
